Juggling media budgets to reach next-gen webmasters

The latest findings from four phone and on-line surveys conducted by Bethesda, Maryland-based new media research and consulting outfit Grunwald Associates last year show that kids who have both the TV and their computers on at the same time are likely to hit the mute button during commercial breaks to spend some time in chatrooms or working on their websites and blogs.
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October 1, 2004

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