Toycos place a promotional bid on eBay

Since eBay's launch in 1995, toy manufacturers have been relatively cautious about testing the water in its pool of new and used toy auctions. But with roughly 2,580 playthings now moving through the on-line marketplace each minute, many players have decided the temperature is right for a dip. Hasbro, Wild Planet and Bandai are just a few companies that have shed their waterwings, but they're not just selling their wares on the site. They're also using eBay as a promotional tool to plug upcoming toys.
November 1, 2004
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