A sales storm hits the southern French coast
You know it's been a good MIPCOM when any one of the following things happen: folks are too busy closing deals to gossip (until the final night, of course); the bulk of attendees stay right through until Friday; and broadcasters are on such a buying jag that sales are announced at the market rather than a month down the road. Given that all three of these industry health indicators were present at this year's show, it's probably safe to say that the business is finally bouncing back.
November 1, 2004
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