Playmates scores bump in a flat market

In a climate in which toy sales are flat at best, Costa Mesa, California's Playmates Toys is having a stellar year. The company's sales shot up 62% in the first half of the year to US$55.9 million (compared to US$33 million for the same period in 2003). And operating profit leapfrogged from US$1.76 million to US$5.8 million - a whopping 900% gain.
By
November 1, 2004

READ THE FULL STORY

Create a FREE account to unlock all of our content
and get Kidscreen Daily delivered to your inbox.

GET ACCESS NOW

  • Unlock this article plus our full content archive on kidscreen.com
  • Stay up to date with the latest news in the global kids entertainment industry
  • Business insights and thought leadership delivered to your inbox each weekday

Already have an account? Sign in here

About The Author

// Author Page
Related Posts

Sorry, there are no related posts.

Search

Menu

Brand Menu