Regal taps into the DTV boom to orchestrate family film events

Inured to the steep ticket prices of modern-day cinema, most of us can only vaguely remember a time when going to the movies cost as little as a couple of bucks. But Centennial, Colorado-based Regal Entertainment Group is trying out a new price-sensitive morning matinee initiative to get more families out to the show. And the key to this new formula is direct-to-video product.
By
November 1, 2004

READ THE FULL STORY

Create a FREE account to unlock all of our content
and get Kidscreen Daily delivered to your inbox.

GET ACCESS NOW

  • Unlock this article plus our full content archive on kidscreen.com
  • Stay up to date with the latest news in the global kids entertainment industry
  • Business insights and thought leadership delivered to your inbox each weekday

Already have an account? Sign in here

About The Author

// Author Page
Related Posts

Sorry, there are no related posts.

Search

Menu

Brand Menu