Regal taps into the DTV boom to orchestrate family film events
Inured to the steep ticket prices of modern-day cinema, most of us can only vaguely remember a time when going to the movies cost as little as a couple of bucks. But Centennial, Colorado-based Regal Entertainment Group is trying out a new price-sensitive morning matinee initiative to get more families out to the show. And the key to this new formula is direct-to-video product.
November 1, 2004
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