Bandai takes a roll with D.I.C.E.

Tag-teaming the collective power of its entertainment, toy and video game divisions with what seems to be a sixth sense for managing boys action properties, Bandai has hatched a new brand called D.I.C.E. (DNA Integrated Cybernetic Enterprises). The first 26-ep season of a half-hour TV series is set to debut on Cartoon Network this month in tandem with the launch of a toy line at U.S. mass outlets. A video game will follow in the fall, and Bandai has signed United Media to hunt for licensees.
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January 1, 2005

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