Dragon is ready to roar at retail
So what did it take to convince Dav Pilkey to abandon his stance against the commercial exploitation of his creations? The Captain Underpants author was so impressed by a two-minute clay-animated short modeled on his book series Dragon, that he handed over carte blanche rights - including merchandising - to the producers at Cité-Amerique on the spot.
January 1, 2005
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