FAO reopens to bring toy-tainment to the masses

One of the most beloved and famous names in the toy world is back in business this year, betting on a new strategy of retail-tainment to lure new customers and keep cash registers ringing. Following two consecutive Chapter 11 filings, FAO Schwarz went up on the block in December 2003 and was purchased by New York investment firm D.E. Shaw Group at auction last January for a reported US$41 million.
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January 1, 2005

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