Nick gets a new casa in Mexico
Generating an estimated US$325 million at retail each year, the Mexican licensing market is dwarfed by its neighbor to the North. But with the highest per capita income in the region and 33 million kid residents, many industry players think Mexico holds a lot of untapped potential. Certainly that was part of the reason behind an historic deal recently inked between MTV Networks Latin America and the country's largest media entity, Televisa.
January 1, 2005
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