Wild Planet takes the toy out of the box

As the double whammy of age compression and shrinking shelf space continues to hound the toy industry, Wild Planet is taking a stab at redefining what it means to be a toy company. The San Francisco, California-based outfit is going a step beyond diversifying its distribution - which seems to be the path most players have embarked on - to actually create hybrid products based on alternative retailers' core brands.
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January 1, 2005

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