An ’04 software surge keeps the vidgame biz on an upward trajectory

It was another good year for the video game industry, which continued to eat up a sizable share of entertainment dollars - even without new systems to drive sales. Looking back at the category's performance in 2004, hardware price reductions and major inventory shortages in the critical fourth quarter were offset by sales surges in software and portable hardware. So total sales for the year pretty much stayed the course at US$9.9 billion - a drop of less than 1% from 2003's US$10 billion, according to industry tracker the NPD Group.
February 1, 2005

READ THE FULL STORY

Create a FREE account to unlock all of our content
and get Kidscreen Daily delivered to your inbox.

GET ACCESS NOW

  • Unlock this article plus our full content archive on kidscreen.com
  • Stay up to date with the latest news in the global kids entertainment industry
  • Business insights and thought leadership delivered to your inbox each weekday

Already have an account? Sign in here

About The Author

Search

Menu

Brand Menu