Multimedia legwork: Spotting books with crossover potential
Characters culled from the pages of children's books provide the backbone for some of the most popular and enduring kids properties in the market today. Take Thomas the Tank Engine. Still chugging along after 60 years, the property contributed 18% of HIT Entertainment's revenues in 2004. And then there's that much newer kid on the block by the name of Harry Potter, whose ability to make box-office magic is legendary. The franchise's first three films raked in more than US$2.6 billion worldwide - and there are four more in the pipeline.
April 1, 2005
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