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4Kids Entertainment (New York, New York, 212-758-7666): Director of home entertainment Joe Lyons will be hitting the pavement in search of new content that can play out in traditional kidvid formats and emerging platforms like wireless. Lyons will be acquiring and producing to build up a sizable home entertainment library, and he will continue to maximize opportunities for 4Kids' existing TV properties. Lyons hails from Goodman Media, where he most recently served as account director, and he was director of home entertainment for Comedy Central before that.
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April 1, 2005

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