Cresting the wave in a flood of preschool

Ever since Anne Wood hit the jackpot with her multi-colored, money-making Teletubbies, preschool has proven to be fertile ground for hits - just ask Bob the Builder and Dora the Explorer! But it's a tricky world to navigate. Producers must meet the challenge of creating fun, appealing content for kids that also addresses parental concerns and educational requirements. And then balancing the whole ball of wax on a shaky foundation of shrinking license fees, an extreme oversupply of product and shifting broadcast needs is no mean feat either.
By
April 1, 2005

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