Mega Bloks adds a little sugar & spice to its construction toy business

Sometimes the smallest changes have the biggest impact at market. Just ask Canadian toyco Mega Bloks, which scored an unexpected double-digit sales increase in 2004 that seemed to stem from nothing more complicated than adding a couple of new blocks to some product ranges and tweaking its packaging strategy.
By
May 1, 2005

READ THE FULL STORY

Create a FREE account to unlock all of our content
and get Kidscreen Daily delivered to your inbox.

GET ACCESS NOW

  • Unlock this article plus our full content archive on kidscreen.com
  • Stay up to date with the latest news in the global kids entertainment industry
  • Business insights and thought leadership delivered to your inbox each weekday

Already have an account? Sign in here

About The Author

// Author Page
Related Posts

Sorry, there are no related posts.

Search

Menu

Brand Menu