DCP targets boys, girls and adult collectors with Lion, Witch and Wardrobe program

Looking to build C.S. Lewis's classic Narnia fantasy novels into a long-term franchise, Disney Consumer Products is going after multiple demographics with its program for Walt Disney Pictures/Walden Media's The Chronicles of Narnia: The Lion, the Witch and the Wardrobe - the first film in a possible five-picture series.
By
May 1, 2005

READ THE FULL STORY

Create a FREE account to unlock all of our content
and get Kidscreen Daily delivered to your inbox.

GET ACCESS NOW

  • Unlock this article plus our full content archive on kidscreen.com
  • Stay up to date with the latest news in the global kids entertainment industry
  • Business insights and thought leadership delivered to your inbox each weekday

Already have an account? Sign in here

About The Author

// Author Page
Related Posts

Sorry, there are no related posts.

Search

Menu

Brand Menu