Petry travels beyond Europe to beef up Nelvana’s slate

Although she's technically Nelvana's new head of European development and international co-production, Emmanuele Petry is casting her net much wider to find fresh content. Having gleaned a lot of insight into broadcast buying patterns during her 13-year tenure as head of international sales, Petry has a pretty good idea of what will sell. For example, she knows that international buyers are currently looking for comedy-adventure series for six- to 10-year-olds, so she plans to make that a driving focus. 'I'm going to drop older-skewing, prime-time concepts and early-age preschool shows from my priority list for now. There's no market for it, so why waste the energy?'
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May 1, 2005

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