Sprout VOD service springs up on State-side airwaves

A prelude to the territory's first 24/7 dedicated preschool channel, PBS Kids Sprout On-Demand hit U.S. airwaves last month, offering 50 hours of VOD programming culled from the libraries of founding partners HIT Entertainment, Sesame Workshop and PBS. The consortium, which also includes cable service provider Comcast, will follow up in October with PBS Kids Sprout proper, reaching 85% of Comcast's 8.6 million digital cable customers, as well as subscribers of competing services Direct TV and Insight Communications.
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May 1, 2005

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