Advertisers and broadcasters customize their future in kids
Prime-time TV has traditionally been the preferred domain for car and electronics commercials, but more and more of this business seems to be migrating to catch a younger viewing audience. U.S. broadcasters report that kids media buys from tried-and-true categories such as home entertainment, toys and packaged goods are leveling off for the upcoming season, but at the same time, marketers of telecommunications, cars, fashion, furniture and travel products are increasingly kicking tires in the world of kids TV.
May 1, 2005
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