Got it Need it: RTE plays with a home-field advantage
Facing relentless encroachment from broadcast feeds from the south, Ireland's public broadcaster RTE is rallying for a counterstrike. The net is overhauling its entire approach to kids programming on RTE2 (called The Den) this September, refreshing its branding and introducing clearly defined blocks and a slew of new programming targeted specifically to its uniquely Irish audience.
June 1, 2005
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