Jay Jay soars with aviation promos

Fuelled by a cash injection from private equity and investment firm Beringea, L.A.'s PorchLight Entertainment is strapping in for an ambitious new marketing campaign. And the flightplan calls for the company to start off by tapping into Jay Jay the Jet Plane's intrinsic aviation and science themes to hook up with non-traditional promotional partners.
By
June 1, 2005

READ THE FULL STORY

Create a FREE account to unlock all of our content
and get Kidscreen Daily delivered to your inbox.

GET ACCESS NOW

  • Unlock this article plus our full content archive on kidscreen.com
  • Stay up to date with the latest news in the global kids entertainment industry
  • Business insights and thought leadership delivered to your inbox each weekday

Already have an account? Sign in here

About The Author

// Author Page
Related Posts

Sorry, there are no related posts.

Search

Menu

Brand Menu