Pet products groomed for retail

Pet ownership has hit an all time high this year, with fuzzy or feathered friends currently residing in more than 69 million U.S. households. And pet owners are proving their affection through their wallets. Spending in the category has more than doubled since 1994, going from $17 billion to a projected $35.9 billion this year, and industry analysts expect the trend to continue with five to six percent increases in the foreseeable future. It's no secret that kids get very attached to their pets, and that they also influence family purchases more than ever before. To capitalize on these two trends and grab a piece of a burgeoning market, kids licensors and licensees are getting into everything from licensed food dishes, pet treats and toys, to superhero costumes for dogs and DVDs to entice cats.