Um, hello? Licensed cell phones for tweens…That’s hot.

In the opening scenes of In Good Company, released in late 2004, we see a young wireless marketing exec played by Topher Grace pitching his board of directors on the next evolution in mobile technology - a dinosaur-shaped phone for kids. The bit is designed to comically send up the notion that there would even be a market for such a device. But for those in the kids entertainment business, especially in North America, it's no joke.
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June 1, 2005

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