Virtual Showroom

Perhaps the flattening retail market and ever-present shelf space issue are starting to wear on industry players, because this year's survey respondents seemed to be in a tentative mood. All four properties scored an overall 'good' rating, but there were very few 'very good' or 'excellent' votes cast.
Brands (33%) and TV (32%) were deemed the areas most in need of an injection of new properties that can support substantial merch programs. And boy- and girl-skewing IPs seem to be equally in demand for more than half of our respondents. The most coveted age demo - the 11 to 14 set - is also the hardest to pin down when it comes making licensed goods. A full 38% of participants are on the lookout for the next big thing for tweens.
By
June 1, 2005

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