Wild Planet spies potential in publishing

With its popular Spy Gear toy line boasting a 73% brand awareness finish with boys six to 11 in the U.S., Wild Planet thinks the action-adventure property has enough juice to spin out into a long-running book series. And Simon & Schuster apparently agrees, signing on to publish six Spy Gear books under its Aladdin Paperback imprint, which has one of the best pedigrees in the youth spy genre with both The Hardy Boys and Nancy Drew series featuring in its catalogue.
By
June 1, 2005

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