Thinking outside the bag

Breaking through the clutter and connecting with tens of thousands of rushed and busy people has always been a challenge for trade show marketers. It's all too easy for attendees to get overwhelmed by the larger-than-life ads covering every square inch of the event space - not to mention the hundreds of branded pens and other tchotchkes that are constantly thrust into their hands as they make their way from meeting to meeting.
September 1, 2005

READ THE FULL STORY

Enjoy your first 14 days FREE with an annual subscription!

SIGN UP NOW

  • Unlock this article, plus our full content archive on kidscreen.com
  • Stay up to date with the latest news in the global kids entertainment industry
  • Business insights and thought leadership delivered to your inbox each weekday

Already a subscriber? Sign in here

About The Author

Search

Menu

Brand Menu