International Introspective: Britain’s market maturity breeds heated competition
It's quite possible that 2005 will go down as the year that Star Wars: Episode III - Revenge of the Sith took over the U.K. entertainment licensing market. According to Frederique Tutt, who heads up industry researcher The NPD Group's U.K. License Tracker service, action figures based on the third installment contributed 55% of the category's total sales in May and June. And overall, Star Wars toy sales are on track to make up 6.5% of the US$3.6-billion U.K. toy market by year's end. Tutt adds that Sith sales have bested the heights reached by Pokémon during its peak in 2000.
September 1, 2005
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