Five serves up a licensing recipe for Milkshake

Looking to capitalize on Milkshake's status as the second-most popular preschool block in the U.K., broadcaster Five is making an effort to get the brand on retail shelves. Five has just contracted London, England's Target Entertainment as its licensing agent, and the companies are working together to ready a style guide to present to prospective licensees at Brand Licensing in London next month.
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September 1, 2005

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