Nielsen takes its first steps towards tracking VOD ratings

Keeping pace with a major movement in future-viewing, Nielsen Media Research is starting to roll out a phased plan for bean-counting video-on-demand ratings in the U.S. by Q2 2006. As a first step, the audience measurement specialist has signed a non-exclusive partnership with Sterling, Virginia-based software developer Anystream to encode content using Nielsen's proprietary VOD tracking system, which is built around audio watermark technology.
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September 1, 2005

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