Got it Need it: Jetix tests the waters beyond boys action with a pilot teen channel in Italy

Rather than letting go of kids once their viewing tastes mature beyond action-packed toons, Jetix Europe has launched a brand-new teen channel in Italy. The idea is to gauge regional demand for this kind of offering, and then roll the concept out internationally if market response is favorable.
October 1, 2005

READ THE FULL STORY

Enjoy your first 14 days FREE with an annual subscription!

SIGN UP NOW

  • Unlock this article, plus our full content archive on kidscreen.com
  • Stay up to date with the latest news in the global kids entertainment industry
  • Business insights and thought leadership delivered to your inbox each weekday

Already a subscriber? Sign in here

About The Author

Search

Menu

Brand Menu