Simon Scribbles says… More licenses, please!
In an effort to make Simon & Schuster a one-stop shop for licensors' publishing needs, the company is expanding into the coloring and activity category with its new imprint Simon Scribbles. The original plan was to start targeting kids ages two to six with product in spring 2006. But Stephen Weitzen, senior VP and publisher of S&S's kids merchandise division, moved the imprint's debut up to capitalize on the popularity of Sudoku puzzles.
October 1, 2005
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