Survey says U.K. parents are patrolling kid tube time
Responsibility for what British kids are watching on TV is starting to shift back to parents in the court of public opinion, according to a survey conducted this summer by digital platform Homechoice. The research team questioned 500 U.K. parents who subscribe to digital television, and 55% of them believe it's up to both broadcaster and parent to choose appropriate television for their children to watch. Only 1.7% of the sample put the whole job on the broadcaster's shoulders.
October 1, 2005
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