U.S. kidnets reach farther through VOD and new demos
Facing the challenge of staying alive and relevant with kids in an ever-broadening multi-screen universe has put U.S. kidnets in a bit of an expansionist frame of mind this season. And the drive to claim new territory seems to be centered around two goals - offering services on new delivery platforms and tapping into ever-younger viewing demographics.
October 1, 2005
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