Endless Games races around the board with a new kids strategy
Endless Games, the New Jersey-based company behind Pictionary, is looking to up the kid-quotient in its product line by getting into character licensing. And the move may be aptly timed, considering research from the NPD Group that shows the preschool game market (which includes board games) generated 21% more sales last year than in '03, with 20% of the category's US$500-million total take coming from licensed product.
November 1, 2005
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