Lego rallies its troops for an Exo-Force advance

Hardly a recent convert to the philosophy that nothing sells toys like a great back-story, Lego is borrowing a page from its Bionicles playbook and launching a new battle-themed universe for boys called Exo-Force, filled with constructible action figures and vehicles.
By
November 1, 2005

READ THE FULL STORY

Enjoy your first 14 days FREE with an annual subscription!

SIGN UP NOW

  • Unlock this article, plus our full content archive on kidscreen.com
  • Stay up to date with the latest news in the global kids entertainment industry
  • Business insights and thought leadership delivered to your inbox each weekday

Already a subscriber? Sign in here

About The Author

// Author Page
Related Posts

Sorry, there are no related posts.

Search

Menu

Brand Menu