Health & beauty booms with girls

Character licensing royalty revenues have remained pretty static over the last few years, give or take the odd million. But looking back at LIMA's year-end industry assessment, there was one category that seemed particularly ripe for growth in the kids sector. Health & beauty revenues jumped a whopping 52% in 2004 to bring in a total of US$38 million. While LIMA hasn't broken that figure down by consumer demographic, licensors with tween girl properties say there's a bona fide health & beauty boom going on, complete with widening retail channels, growing revenues and an increase in the number and variety of product SKUs available.
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November 1, 2005

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