Bob saddles up for his next adventure
Bob the Builder is headed out of his eco-friendly Project:Build It Sunflower Valley locale and into the Wild West for an upcoming direct-to-video special, Built to be Wild. With the new offering, HIT Entertainment's U.S. arm is cementing the licensing strategy it used for 2004's Snowed Under - The Bobblesberg Winter Games by releasing DTV-specific products as the video hits retail in the fall. In fact, expect to see a Bob's fall DTV/consumer products push become an annual event.
January 1, 2006
Newsletter
