Elmo and the gang get a stylin’ makeover

In a move to refresh Sesame Street's look at retail and make its designs more relevant to today's kids, Sesame Workshop has overhauled its old style guide to reflect children's routines and help combat unhealthy habits. Interestingly, the Workshop made the overhaul a fully collaborative effort, extensively consulting its licensees to get a bead on how to super-serve retailers and taking nine months to build the book.
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January 1, 2006

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