Promo Partner Personals: House Party raises the roof on in-home marketing

Irvington, New York-based House Party has turned the idea of gathering a group of friends around the TV to watch a fave show on its head. The company transforms these casual get-togethers into opportunities to generate big grassroots buzz for TV series before they even hit the airwaves. And so far, Nickelodeon's Avatar: The Last Airbender and NBC's adult-skewing The Biggest Loser are just two series that have benefited from the non-traditional marketing tactic.
By
January 1, 2006

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