Anatomy of a Hit

Parents stormed the toy aisles this past holiday shopping season in search of Amazing Amanda, Playmates Toys' surprise best-selling doll. And the toyco delivered, managing to keep shelves stocked and countless girls happy.
By
February 1, 2006

READ THE FULL STORY

Enjoy your first 14 days FREE with an annual subscription!

SIGN UP NOW

  • Unlock this article, plus our full content archive on kidscreen.com
  • Stay up to date with the latest news in the global kids entertainment industry
  • Business insights and thought leadership delivered to your inbox each weekday

Already a subscriber? Sign in here

About The Author

// Author Page
Related Posts

Sorry, there are no related posts.

Search

Menu

Brand Menu