CBS, WB marry net assets, while the Eye tinkers with its kids block
CBS and Viacom's parting of ways means the U.S. terrestrial net is shaking up its Saturday morning kids block. Last month, the Eye signed a five-year deal with DIC Entertainment to take over programming duties from its former partner, Nickelodeon. The three-hour Nick Jr. block, which featured shows such as Dora the Explorer (averaging a 2.7 share for kids ages two to five), will be replaced in September with CBS's Secret Saturday Morning Slumber Party.
February 1, 2006
Newsletter
