Got it need it–Profiles in programming strategy
N ickelodeon Latin America (and Portuguese-language sister-net Nick Brazil) will mark its 10th anniversary this coming December and return to its roots by appealing to an audience that represents the original remit of preschool and core kid programming. The cablenet, with a reach of more than 16 million households through three South American feeds, will treat viewers to seven new acquisitions and the net's first locally developed series over the next eight months. The hope is to score big with the younger age group that has eluded the net for quite some time.
April 1, 2006
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