Fox Home Entertainment hooks up with HIT to zero in on kids vids
Looking to grow its 9% market share and widen its distribution reach in the U.S. kids non-theatrical video market, New York's HIT Entertainment cut a massive licensing deal with Beverly Hills, California's Fox Home Entertainment this February. It sees the studio take over marketing and distribution of the prodco's entire library come this fall. And with the likes of Bob the Builder, Thomas & Friends and Fraggle Rock onboard, Fox is making an aggressive move into a kids space that's currently dominated by Disney and Nickelodeon/Paramount.
April 1, 2006
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