Gonzo grammar: Penguin ups the ante on kids book marketing

Eats, Shoots & Leaves, the grammar-themed New York Times bestseller by Lynne Truss, will soon have a younger, picture-filled bookshelf companion. In late July, Penguin Young Readers Group will release a kids version of the non-fiction title - a 32-page hardcover picture book geared to six and ups. At a time when fantasy fiction rules the kids publishing roost, turning tykes onto the Ps & Qs of punctuation might be somewhat of an uphill battle for Penguin. So the publisher is dipping heavily into its marketing pot to get kids excited about grammar, (yes, grammar) and set the book on the road to bestsellerdom.
By
April 1, 2006

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