Microsoft makes first play for kids entertainment space with Viva Piñata

The retail launch of Microsoft's Xbox 360 may have been one of the most anticipated events among the hardcore gaming set last year, as fans literally stepped over each other to get their hands on the new video game console. And as the Xbox 360 installed base pushes 2.5 million units with console, game and peripheral sales hovering around US$1.5 billion, the software powerhouse is focusing on inciting a similar reaction in the six to 11 crowd this fall.
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April 1, 2006

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