News in brief

Toronto-based toyco and distributor Dynatech is giving kids a reason to look forward to bedtime this fall. At Toy Fair in February the company unveiled its Storytime Theater, an easy-to-use projector that displays pages from specially designed storybooks on the wall or ceiling. The image changes as the pages are flipped and kids can choose to read the stories with their parents or use custom-made sound cards that the projector automatically reads aloud. Destined for mass-market retail in the U.S., the Storytime Theater will sell for US$39.99, and come bundled with one storybook. Additional books with viewer disks and sound cards will be sold for US$12.99 apiece. The line up includes classic and original licensed content. So far, Dynatech has Marvel's Spider-Man and Friends on board to create book material, and a number of other top-tier licenses, which are expected to be announced soon.