Budding Business
Ty's Toy Box, the on-line retailer based in Erlanger, Kentucky, is learning that life as a licensee has its rewards. Ty's success as the limited-time, exclusive licensee and retailer for The Doodlebops from Toronto, Canada's Cookie Jar Entertainment has whet the company's whistle. If you're a property owner looking to seed the market for a new launch, the e-tailer's strategy is worth a second look.
April 1, 2006
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