Kidrobot moves from toy shelf to TV
Although it is usually retailers that pick up merch derived from animated properties, New York-based specialty shop and toyco Kidrobot is about to go the other way. San Francisco-based animation studio Wild Brain announced a majority stake acquisition of the toy maker and retailer earlier this year. CEO Charlie Rivkin says his company's investment in Kidrobot will step up the brand's presence in the U.S., both increasing its retail reach and introducing it to new mediums.
May 1, 2006
Newsletter
