Media Awards gives proof with the pudding
For Evanston, Illinois-based iParenting Media Awards, it's not about who you're wearing, but how your kids product holds up in the real world. Four times a year, the independent review body puts out a call for entries on its website (www.iparentingmediaawards.com), asking kids industry players to submit samples of their products for an extensive 40-day study. While entrants don't compete against each other to create winners and losers, products with enough positive feedback receive both an award and written evaluations from three independent observers. Consider it market research with a prize.
May 1, 2006
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